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JACK ARMSTRONG is president of ACUMEN, LLC, a boutique sustainable marketing, advocacy, and business communication consulting practice, founded after his 24-year career with BASF – The Chemical Company. Key focus areas include energy efficiency/durability for sustainable construction in the built environment, in addition to B2B supply chain, life cycle analysis, and federal/state/city advocacy messaging along the entire value chain. Armstrong has specific public relations and speaking experience with B2C messaging linked to high performance attributes enabled via products of chemistry. Selected clients include the American Chemistry Council (construction value chain outreach for chemicals of concern) and the Structural Insulated Panel Association (executive director & chief operating officer).
Having graduated with a degree in chemical engineering from the University of Texas, Armstrong began working for BASF in 1989. His posts included Nylon Polymer Manufacturing in Freeport, Texas; Nylon Fiber Intermediates Product Management and Supply Chain Manger in New Jersey; Regional Marketing Manager for BASF South American Acrylic and Dispersion Polymers located in Sao Paulo, Brazil; General Manager Polyurethane Systems Americas located in Brussels, Belgium; Business Manager Expandable Polystyrene Foams for North America; Leader Construction Markets North America; and Director, Marketing and Communications North America located in New Jersey.